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Johnny Calls for Philip Morris – img2745

April 11, 2021 by sutobacco

Johnny Calls for Philip Morris – img2745
Download image
Theme:
For your Throat
Collection:
Johnny Calls for Philip Morris
Published:
1941
Brand:
Philip Morris
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

Sure you inhale. All smokers do- sometimes. So play safe with your throat. Look at this a vital difference found and reported by eminent doctors who compared the leading favorite cigarettes.

Comments:

Johnny Roventini (1910-1998), the famous Philip Morris spokesperson, grins at the camera as he points toward the Philip Morris cigarette pack and the patriotic insistence on purchasing United States Bond Stamps. The ad insists that all smokers inhale, but the inhalation is no cause for alarm if you smoke Philip Morris cigarettes, as they allow you to “play safe with your throat.“ The copy text assures smokers that when they smoke Philip Morris there is “no worry about throat irritation.” The false health claims abound: According to the ad, “eminent doctors” have determined that Philip Morris cigarettes are less irritating than other brands, capitalizing on the public’s worries over smoking-related health conditions.

Keywords:

Actor, Child, Doctor, Health, Johnny Roventini, Male, Throat

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