Theme:
For your Throat
Collection:
Johnny Calls for Philip Morris
Published:
1947
Brand:
Philip Morris
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Because Philip Morris is the only leading cigarette scientifically proved far less irritating to the nose and throat
Comments:
In this “Johnny on the Spot” ad, Johnny Roventini (1910-1998), the famous Philip Morris spokesperson, visits a pilot on a landing strip. As he holds up a giant pack of Philip Morris cigarettes, Johnny tells the pilot that Philip Morris is “the ONLY leading cigarette scientifically proved far less irritating to the nose and throat.” This claim was intended to ease a worried public concerned about the negative health effects of smoking.
Keywords:
Actor, Child, Doctor, Health, Johnny Roventini, Male, Throat
