For your Throat
Singers & Performers
Liggett & Myers Tobacco Company
The cigarette that's Milder. The cigarette that Tastes Better.
American singer Ruth Etting (1897-1978) rides a broomstick in this ad which announces her appearance on Chesterfield's radio program “Music that Satisfies.” Though Etting does not give a testimonial in this ad, she directly endorses the product by starring in its radio show. Etting made her Broadway debut in 1927 in the Ziegfeld Follies, prompting Chesterfield to include the quote from Ziegfeld naming Etting “the greatest singer of songs” he has ever managed. Without directly saying so, the ad relates Etting’s beautiful voice to Chesterfield cigarettes, the cigarette claimed to be “milder.”
Female, Mild, Radio, Ruth Etting, Singer