I live at the beach most of the year and there is hardly a weekend that a number of friends don't drop in. Naturally, I keep several brands of cigarettes on hand, but the Luckies are always the first to disappear. I suppose it's just natural that Luckies would be the favorite brand because picture work certainly places severe tax on the throat. Leading artists of the screen prefer Luckies because they are a light smoke that sympathizes wit tender throats.
Academy Award-winning actress Janet Gaynor (1906 – 1984) provides the celebrity testimonial for this Lucky Strike ad. The ad also provides publicity for Gaynor, her new film “A Star is Born,” and the film’s famous producer David O. Selznick. In the ad, Gaynor says that Lucky Strike cigarettes “are a light smoke that sympathizes with tender throats,” portraying the brand as healthful rather than harmful. In 1982, Gaynor’s taxi was struck by a drunk driver, breaking 11 of her ribs. She passed away two years later from related complications.
Actor, Female, Janet Gaynor, Light, Throat, Toasted