• Skip to primary navigation
  • Skip to main content
  • Skip to footer
SRITA

SRITA

Stanford Research into the Impact of Tobacco Advertising

Show Search
Hide Search
  • Ad Collections
    • Cigarettes
    • Pipes & Cigars
    • Chewing
    • Pouches & Gums
    • Marijuana
    • e-Cigarettes
    • Pod e-Cigs
    • Disposable e-Cigs
    • Heated Tobacco
    • Hookah
    • Anti-smoking
    • Comparisons
    • Video Ads
  • Brand Histories
  • Videos & Lectures
  • Publications
  • Resources
  • Exhibit
  • About SRITA
    • People
    • Research Interns
    • In the Press
    • Contact Us

Guard Your Throat – img2661

April 11, 2021 by sutobacco

Guard Your Throat – img2661
Download image
Theme:
For your Throat
Collection:
Guard Your Throat
Published:
1934
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

Luckies are always in All-Ways kind to your throat so round, so firm, so fully packed- no loose ends that's why you'll find Luckies do not dry out.

Comments:

Two women with white gloved hands lean against a larger-than-life Lucky Strike cigarette as one happily offers a Lucky to the other. The ad’s slogan, “Luckies are always in All-Ways kind to your throat” presents Lucky Strikes as a “mild” cigarette which will not irritate the throat, or cause harm. In essence, Lucky is claiming a healthy cigarette with the ability to prevent illness, as it claims the toasting process is undergone “for throat protection.”

Keywords:

Female, Irritation, Mild, Pure, Throat, Toasted

Footer

About SRITA

SRITA’s repository of tobacco advertising supports scholarly research and public inquiry into the promotional activities of the tobacco industry. Learn more

Explore SRITA

  • Ad Collections
  • Video Ads
  • Brand Histories
  • Lectures
  • Publications
  • Resources

Copyright © 2025 · Stanford University