Theme:
For your Throat
Collection:
Guard Your Throat
Published:
1934
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Luckies are always in All-Ways kind to your throat so round, so firm, so fully packed- no loose ends that's why you'll find Luckies do not dry out.
Comments:
Two women with white gloved hands lean against a larger-than-life Lucky Strike cigarette as one happily offers a Lucky to the other. The ad’s slogan, “Luckies are always in All-Ways kind to your throat” presents Lucky Strikes as a “mild” cigarette which will not irritate the throat, or cause harm. In essence, Lucky is claiming a healthy cigarette with the ability to prevent illness, as it claims the toasting process is undergone “for throat protection.”
Keywords:
Female, Irritation, Mild, Pure, Throat, Toasted
