Luckies are always in All-Ways kind to your throat so round, so firm, so fully packed- no loose ends that's why you'll find Luckies do not dry out.
Two women with white gloved hands lean against a larger-than-life Lucky Strike cigarette as one happily offers a Lucky to the other. The ad’s slogan, “Luckies are always in All-Ways kind to your throat” presents Lucky Strikes as a “mild” cigarette which will not irritate the throat, or cause harm. In essence, Lucky is claiming a healthy cigarette with the ability to prevent illness, as it claims the toasting process is undergone “for throat protection.”
Female, Irritation, Mild, Pure, Throat, Toasted