Theme:
Fresh, Pure, Natural & Toasted
Collection:
Nature in the Raw
Published:
1932
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
The raid on the Sabine Women, Nature in the raw- as portrayed by Saul Tepper... inspired by the story of the Roman warriors' ruthless capture of the Sabine village for the express purpose of carrying off its women. (290 B.C.)
Comments:
“It’s Toasted” is a slogan of the American Tobacco Co. for its Lucky Strike brand from 1917, referring to heat curing rather than sun drying of the leaf. Purported to “remove harmful corrosive acrids (pungent irritants)” and to “sterilize” tobacco. In reality, their curing of tobacco did not differ from methods of other manufacturers.
Keywords:
Female, Male, Mild, Raw, Saul Tepper, Toasted
