Theme:
Fresh, Pure, Natural & Toasted
Collection:
It's Toasted
Published:
1917
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Do you like good toast? You do. Fresh bread, with a toasting fork; crisp, delicious, hot, plenty of butter. Sure you like good toast. Did you every smoke toasted tobacco? Try it; today; try Lucky Strike, the real Burley cigarette.
Comments:
“It’s Toasted” is a slogan of the American Tobacco Co. for its Lucky Strike brand from 1917, referring to heat curing rather than sun drying of the leaf. Purported to “remove harmful corrosive acids (pungent irritants)” and to “sterilize” tobacco. In reality, their curing of tobacco did not differ from methods of other manufacturers.
Keywords:
Female, food, Fresh, Healthy, Toasted
