We do not represent that smoking Lucky Strike Cigarettes will bring modern figures or cause the reduction of flesh. We do declare that when temped to do yourself too well; if you will Reach for a Lucky instead, you will thus avoid over-indulgence in things that cause excess weight and, by avoiding over indulgence, maintain a trim figure.
The marketers targeted weight loss to men as well, in the quote above they replaced “modern, graceful form” to “trim figure”.
Modified to remove the word sweet in response to threats of litigation from the confection industry. The firm which marketed Lydia Pinkham’s (1819 – 1883) Vegetable Compound perhaps has received too little credit as a pioneer in marketing to women. George Hill, President of The American Tobacco Company, claimed he came up with the campaign “Reach for a Lucky” ” after seeing a heavy women next to a slender women smoking on a street corner. However Hill’s campaigns so explicated borrowed from the Pinkham company slogans of some 40 years earlier, it seems clear that his stories were apocryphal.
Health, Male, Slim, Toasted, Weight
