Theme:
Targeting Women
Collection:
Women's Liberation
Published:
1989
Brand:
Virginia Slims
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This ad for Virginia Slims, a cigarette brand marketed exclusively to women, features a beautiful, young, African American woman walking confidently with a cigarette in her gloved hand. Her outfit is loud and revealing, with a short, yellow pencil skirt and a strapless top which exposes much of her chest. The word “Virginia Slims” is stamped onto the ad as if it is part of her body, working meticulously with the lines of her figure as if to indicate that this fresh, modern woman is synonymous with Virginia Slims.
Keywords:
African American, empowerment, Fashion, Female, liberation, lights, Menthol, woman, young adult
