Theme:
Targeting Women
Collection:
Objectifying Women
Published:
1998
Brand:
Winston
Manufacturer:
R. J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
You're looking at my feminine side.
Comments:
The left side of this advertisement looks like a box of Winstons, itself. The image on the right features a buff man in a “wifebeater” tank top, showing off his pin-up girl tattoo. The text jokes that “You’re looking at my feminine side,” because it’s the side with the pin-up girl. The ad targets young people who would find the joke amusing and would appreciate tattoos. The “No Bull” slogan is also targeted toward young audiences, and the machismo of the man targets young men in particular.
Keywords:
Female, Male, man, pinup, sex appeal, tattoo, woman
