This advertisement, features a young woman wearing combat boots, wearing a bandolier full of Red Kamel cigarette boxes rather than bullet boxes. Though she is sexy, she is also strong and tough, appealing both to young women who wish to emulate her, and young men who find they are attracted by the challenge of a strong female. The Red Kamel advertisements were both retro and futuristic, further targeting the young, urban crowd. The steam engine rolling by above her not only mimics the smoking cigarette, but also symbolizes a man’s virility. The train, which powers through tunnels and is the ultimate phallic symbol, is placed above the woman, as if it will dominate her. However, she has her hand ready on the dynamite, which is likely going to blow up the bridge and bring the train crashing down. This clash between the sexes appeals to Red Kamel’s young, urban target audience.
Comic, Female, sex appeal, Teen, woman, young adult
