Theme:
Targeting Women
Collection:
Couples in Love
Published:
1955
Brand:
Chesterfield
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This advertisement targets young people by featuring a very young, fashionable couple smoking together. The young woman sits on a bicycle while the young man leans over the handlebars. They both smile foolishly, as the text exclaims that Chesterfields will “out a SMILE in your SMOKING!” The slogan, “In the whole wide world no cigarette SATISFIES like Chesterfield,” feels childlike in nature.
Keywords:
adult, bicycle, Bike, couple, Female, happy, Male, man, outdoors, romance, woman
