Theme:
Targeting Women
Collection:
Couples in Love
Published:
1936
Brand:
Chesterfield
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This advertisement features an affluent couple smoking Lucky Strike cigarettes together. The woman tilts her head upward in a haughty posture as she holds her lit cigarette, and the man busies with lighting his cigarette. The woman’s red cape with ermine details not only reflects the red target on the Lucky Strike packaging, but also exudes luxury. Similarly, the man’s stuffy tuxedo offers him a dignified and well heeled appearance. The advertisement thus capitalizes on the general public’s desire to feel luxurious during the financial hardships of the Great Depression.
Keywords:
Female, Light, Luxury, Male, romance
