Theme:
Targeting Women
Collection:
Brides with Butts
Published:
1963
Brand:
L&M
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
When a cigarette means a lot
Comments:
A newly engaged couple show off the bride’s engagement ring to the parents as the men smoke L&M cigarettes. This special bonding moment between the men is a vital step toward the future happiness of the couple, and the slogan, “When a cigarette means a lot…” implies the importance of a cigarette in strengthening these bonds. This ad exploits social duties and pressures and targets young people trying to impress their respected elders.
Keywords:
Cool, Domesticity, Female, Marriage, Mild
