Luckies' fine tobacco picks you up when you're lowcalms you down when you're tense- puts you on the lucky level!
As this new bride throws her bouquet to the crowd below, she tosses her worries away and welcomes her new life as a married woman with open arms. Lucky Strike capitalizes on this moment of relief by comparing it to the feeling one experiences when smoking a Lucky – “calms you down when you’re tense—puts you on the Lucky level!” The woman tosses the bouquet next to a larger-than-life pack of Lucky Strike cigarettes resting on a tobacco leaf which dwarfs the bouquet altogether, causing the cigarettes to become the most important aspect of the scene. The scene is framed by the Lucky Strike target, indicating that the happiest moment of this woman’s life is encompassed by Lucky Strike.
Cool, Domesticity, Female, Marriage, Mild
