On the night before Christmas, the head of the house trimmed a Parliament tree, as a hit to his spouse. Then he called her right in- and his meaning was clear a Parliament gift would be perfect this year! With so many smart smokers the same thing is true they're hinting to Santa for Parliaments, too. Well now, how can you blame them- the flavor's a dream. The smart case is crush-proof: tobacco, Supreme; And the filters all recessed away from the tips so that only the flavor touches your lips!
The couple takes a second seat to Parliament cigarettes in this advertisement. In the background, they each puff on a Parliament, while in the foreground, a few Christmas tree ornaments made from cigarettes hang from the fir, and a box of Parliaments rests open next to the holiday carton. Not only is luxury and romance depicted, but creativity and whimsy are also displayed in this ad. The copy text, written in the style of Clement Clarke Moore’s “Twas the Night Before Christmas,” explains that the man (“the head of the house”) had decorated the tree in Parliaments as a hint to his wife that he hoped to receive Parliaments for Christmas. The slogan, “only the flavor touches your lips!” markets Parliaments as a cigarette with a unique recessed filter, which also speaks to the slogan, “You’re so smart to smoke Parliaments,” as the filter was advertised as making Parliaments a safer, more conscientious cigarette.
Female, Filter, Luxury, Male
