When we requested a portrait of an ardent Parliament fan, we really had something quite different in mind. But it did turn to be a rather fascinating way to suggest that many smart smokers want everyone to know there's something special about Parliamentsdeeply recessed away from your lips
This pun, like the others in the campaign, evokes humor and creativity: “When we requested a portrait of an ardent Parliament fan, we really had something quite different in mind,” the ad insists, as the portrait reveals a woman holding a glamorous blue hand fan, decorated with Parliament cigarettes. This ad is luxurious and feminine. The woman rests seductively against a small gilded Corinthian column, her golden gloves large and reflective of the Parliament cigarette box. A man stands behind her, holding out a box of Parliaments obediently. Each of the ads in this campaign features a woman with a large, blue, decorative beauty mark on her cheek. The slogan, “only the flavor touches your lips!” markets Parliaments as a cigarette with a unique recessed filter, which also speaks to the slogan, “You’re so smart to smoke Parliaments,” as the filter was advertised as making Parliaments a safer, more conscientious cigarette.
Female, Filter, Luxury, Male
