Theme:
Targeting Women
Collection:
You're So Smart
Published:
1942
Brand:
Parliament
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
With Parliaments, only the flavor touches your lips.
Comments:
This elegant woman wears a beautiful, veiled hat which provides her with an air of mystery. The brim is lined with a perfectly spaced row of cigarettes. The white tulle wrapped around the woman provides the ad with an airiness and lightness that creates an alluring atmosphere. “The lady in the chic chapeau may have let her enthusiasm go to her head,” the ad jokes. Beside her, a man’s hand holds a pack of Parliament cigarettes. The woman’s confidence and fashion sense are tied up with Parliament cigarettes.
Keywords:
Female, French, Luxury, Male
