He'd love that kiss! . . . And some of those wonderful Marlboro Cigarettes they always smoke.
A woman in a red and white evening ensemble kisses the portrait of a young naval officer, most likely overseas for the Second World War. She wears a white dress and bright red accessories, accentuating her rouged lips and the kiss she is affording the photograph. “He’d love that kiss!” the advertisement reads. In the lower right-hand corner, the advertisement lists the types of cigarettes Marlboro offers; men and women can both appreciate Marlboros with Plain Ends or with Ivory Tips, but the Marlboros made “Specially for Her” are those with the Beauty Tips. The Marlboro Beauty Tips offered a cigarette with red tips so that a woman’s lipstick would not leave a noticeable mark on the tip of the cigarette. This advertisement decidedly targets women, and indeed, Marlboro ads were marketed to women until 1954 when the brand underwent an abrupt sex change with the introduction of the masculine “Marlboro Man.” However, the ad hastens to mention that the men fighting overseas “always smoke” Marlboros
adult, Bond Stamps, couple, Fashion, Female, kiss, Luxury, Military, Navy, service, woman, World War II, WWII
