Theme:
Targeting Women
Collection:
Let's Smoke Girls
Published:
1973
Brand:
Marlboro
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
There's a man's world of flavor in Marlboro Country and women love it.
Comments:
This advertisement invites women to enjoy the flavor of Marlboro cigarettes, associated at the time with the masculine “Marlboro Man.” The woman’s bowler hat and short, cropped hair, juxtaposed with her coy gaze and cat-like eye-makeup, serve to bolster the claim that “There’s a man’s world of flavor in Marlboro Country, and women love it.”
Keywords:
bowling hat, cowgirl, equality, Female, Independence, liberation, woman
