Theme:
Targeting Women
Collection:
Let's Smoke Girls
Published:
1995
Brand:
Camel
Manufacturer:
R. J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
She first appeared in a 1934 ad. Now she can be found on the latest Camel Collector's packs at participating stores. These ten classic packs revisit Camel's 80-year heritage through replicas of vintage ads. Collect all ten, before they're history, again.
Comments:
With this campaign, Camel seeks to establish itself as a trusted product that has been around for decades. They emphasize that Camel has an “80-year heritage” by placing ten different vintage ads on these collector’s edition cartons. The woman in this ad is made more alluring to modern audiences with the quote, “This woman has a past . . .”
Keywords:
collector, Female, glamour, Luxury, sophisticated, woman
