Theme:
Targeting Women
Collection:
Let's Smoke Girls
Published:
1946
Brand:
Camel
Manufacturer:
R. J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Men and women in every branch of medicine- 113,597 in all- were queried in this nationwide study of cigarette preference.
Comments:
This advertisement not only utilizes medical testimony and pseudoscience, following the “More Doctors smoke Camels” campaign, but also latches onto the women’s liberation movement and salutes women who have lead the way in the field of medicine. By associating the famous Florence Nightingale, the original “Lady with a Lamp,” with the modern female doctors of 1946, this ad seeks to attribute more authority and trustworthiness to the claim that more “men and women in every branch of medicine” smoke Camels.
Keywords:
Doctor, equality, Female, Florence Nightingale, Health, Nurse, woman
