Theme:
Targeting Women
Collection:
Mass Marketing Begins
Published:
1928
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Lucky Strike were the cigarettes carried on the friendship when she crossed the Atlantic.
Comments:
This advertisement is among the earliest cigarette ads to feature endorsements from famous females. In 1927, Lucky Strike began collecting testimonials from female celebrity smokers, ranging from movie stars to celebrities. In this ad, Amelia Earhart (1897-1939), an early supporter of equal rights movements for women and best known for becoming the first woman to fly solo across the Atlantic Ocean, provides the endorsement for Lucky Strike.
Keywords:
Amelia Earhart, aviator, body image, Female, Health, Independence, pilot, Toasted, Weight, woman
