Discerning feminine taste is now confirming the judgment of masculine connoisseurs in expressing unanimous preference for the aristocrat of cigarettes.
This is an example of one of the first Marlboro ads, which marketed Marlboro cigarettes as being “Mild as May” to attract a female audience. This advertisement takes the next step by actually illustrating a fashionable woman smoking elegantly, and possibly in public in a café or restaurant. The text explains that “discerning feminine taste” likes Marlboros just as much as the “masculine connoisseurs” who have been smoking for decades. Marlboro, the brand associated today with the rugged manliness of the “Marlboro Man” cowboy of later decades, was actually introduced to the market in 1927 as a woman’s cigarette. It wasn’t until 1954, after the war, that Marlboro underwent a sex change to compete with the three other top cigarette manufacturers.
Fashion, Female, Flapper, Male, romance
