If a girl in the chorus smiles at you. Don't get rattled. Send in your card with a Nebo. Catch her admiring glances. Get her reply: 'Much obliged to meet you.'
This advertisement utilizes the contemporary flapper movement to target men and women alike. The words are directed to a man who may be flustered by an attractive young lady, but they also appeal to flappers and other strong women – like Suffragettes and spinsters – as well. The ad’s headline crosses out the word “Boys” and replaces it with “Girl” This strikethrough serves as a direct marketing ploy, attempting to attract young ladies to cigarettes. It was not until the late 1920s that an “American girl next door” was depicted in cigarette and tobacco ads. The brand name, Nebo, is evocative of both Mount Nebo in Jordan, which boasts a stunning view of Jerusalem from its summit, and of the Babylonian god of writing destinies, named Nebu in the Nevi’im of the Tanakh in Isaiah 46:1. These Oriental, exotic associations were popular when the brand was first introduced by the John Surbrug Company, as Turkish cigarettes were in vogue; However, this and other Nebo ads of the time suggest that when P. Lorillard Company purchased Nebo in 1911, they took the brand in a new direction, engaging with political and social movements of the time.
Cork Tip, Female, Male
