Is there a doctor in the house? Yes sir! And my house, too! That shingle tells you something new can do a lot for you. And remember: Something new has been added to a favorite cigarette, too, that means a lot to smokers!
This ad features a young doctor with a beautiful and adoring wife watching in earnest as he affixes his “shingle” to a post, signifying the opening of his very own private practice. A few years later, in 1946, Camel printed a similar ad, with a doctor hanging up his shingle as a smitten wife looks on. Having a young, happy, successful doctor smoke Old Golds would help to reassure youthful smokers that smoking must not be quite so bad for their health after all. This ad also features testimonials from Millicent Barr, noted fashion editor, and Jack Coble (1910-1984) society architect and close friend of famous singer Cole Porter. Coble designed Cole Porter’s house as well as one of three homes exhibited as a “House of Good Taste” in the 1964 World’s Fair. Old Golds are thus associated not only with health and youth, but also success and fame.
Doctor, Female, Flavored, Male
