The fragrance of pipe tobacco makes me wish I were a man...B. Daniels
Using words like “fragrance”, “quality” and “wish I were a man” attract women to this ad because it is targeting the emotional insecurities. In the late 1920’s advertisers began to target the emotions and psychosocial needs of women. For young women it was liberation, beauty and popularity whereas the elder women were advertised health, weight and social status. The shadow of the man behind the woman is illustrating that the woman wants to be a man so she can smoke fragrant pipe tobacco. She looks down and sad while maybe wishing she really was a man because it is not yet accepted for a woman to smoke pipe tobacco in the 1920s, except for a few old grannies of the south.
Bebe Daniels, fragrance, Fresh, man, woman