"Settle for ordinary cigars? Not me. El Producto's natural mildness spoils you for anything less." "Natural mildness is the reason El Producto's cigars start at 2 for a quarter...a little more than ordinary cigars. El Producto's costlier tobacco is cured slowly, in a special way...that leaves it mellow, flavorful, naturally mild. Why don't you change to El Producto? Yes, small change makes a big change in cigars"