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Stanford Research into the Impact of Tobacco Advertising



Stanford Tobacco Advertising Database:

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Common Search Terms:

Male, Female. Infant, Child, Teen, Elderly

Doctor, Dentist, Nurse, Pharmacist

Pseudoscientific, Healthy, Calming, Energizing, Nerves, Digestion

Throat, Voice, Irritation, Cough, Menthol, Asthma

Weight, Slim, Thin, Flavored, Candy

Fresh, Pure, Mild, Toasted, Natural, Organic

Filter, Light, Super, Ultra, Tar, Nicotine

Propaganda, Anti-smoking, Medicinal, Manufacturing

Sports, Baseball, Football, Golf, Tennis. Sponsorship

Television, Movies, Radio, Opera

Endorser, Actor, Singer, Athlete, Socialite

African American, Native American

Religious, Political, Legal, Landmark, Holiday, Christmas

Fashion, Luxury, Romantic, Seductive

Family, Domesticity, Student