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Jackler RK, Chau C, Getachew BD, Whitcomb MM, Lee-Heidenreich J, Bhatt AM, Kim-O’Sullivan SHS, Hoffman ZA, Jackler LM, Ramamurthi D.  JUUL Advertising Over its First Three Years on the Market. SRITA White Paper (available for download)
Download PDF | Share link: http://tobacco.stanford.edu/juulanalysis

Jackler RK, Ramamurthi D.  Nicotine arms race: JUUL initiated public health crisis.  In Press, Tobacco Control. 2019.

Ramamurthi D, Chau C, Jackler RK. JUUL and other stealth vaporisers: hiding the habit from parents and teachers. Tob Control. 2018 Sep 15. pii: tobaccocontrol-2018-054455. doi: 10.1136/tobaccocontrol-2018-054455. [Epub ahead of print] PubMed PMID: 30219794.
https://tobaccocontrol.bmj.com/content/tobaccocontrol/early/2018/09/15/tobaccocontrol-2018-054455.full.pdf

Jackler RK, Ayoub NF. 'Addressed to you not as a smoker… but as a doctor': doctor-targeted cigarette advertisements in JAMA. Addiction 2018; 113: 1345-1363.
https://onlinelibrary.wiley.com/doi/epdf/10.1111/add.14151
  
Jackler RK, Ramamurthi D, VanWinkle C, Bumanlag IM, Payyaz P. Alcohol Flavored Tobacco Products: Tob Control 2018; 27: 294-300.
https://tobaccocontrol.bmj.com/content/tobaccocontrol/27/3/294.full.pdf

Jackler RK, Li VY, Cardiff RAL, Ramamurthi D. Promotion of tobacco products on Facebook: policy versus practice. Tob Control 2019; 28: 67-73.
https://tobaccocontrol.bmj.com/content/tobaccocontrol/28/1/67.full.pdf

Jackler RK, Ramamurthi D.  Unicorns Cartoons: Marketing Sweet & Creamy e-Juice to Youth. Tob Control 2017; 26: 471-475.
https://tobaccocontrol.bmj.com/content/tobaccocontrol/26/4/471.full.pdf

Ramamurthi D, Gall PA, Ayoub N, Jackler RK.  Leading-brand advertisement of quitting smoking benefits for e-cigarettes.  Am J Public Health  2016; 106: 2057-2063.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5055793/pdf/AJPH.2016.303437.pdf

Ramamurthi D, Fadadu RP, Jackler RK.  Electronic cigarette marketers manipulate anti-tobacco advertisements to promote vaping.  Tob Control 2016; 25: 720-22.
https://tobaccocontrol.bmj.com/content/tobaccocontrol/25/6/720.full.pdf

Jackler RK. Testimony by Otolaryngologists In Defense of Tobacco Companies 2009-2014. Laryngoscope 2015;125: 2722-9.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5034819/pdf/LARY-125-2722.pdf

Jackler RK. Chocolate-flavored nicotine.  Taming the “wild west” of electronic cigarettes.  San Francisco Medicine  2014; 87: 114-116. 
https://issuu.com/sfmedsociety/docs/july-aug_569253ed93f1fa

Jackler RK, Samji HA. The Price Paid – Mid 20th Century Tobacco funded research designed to obfuscate the emerging truth that smoking causes head and neck cancer. Laryngoscope 2012; 122: 75-87. https://onlinelibrary.wiley.com/doi/epdf/10.1002/lary.22358

Lum KL, Polansky JR, Jackler RK, Glantz SA.  Signed, sealed, and delivered: Big tobacco in Hollywood, 1927-1951.  Tobacco Control 2008; 17: 313-23.
https://tobaccocontrol.bmj.com/content/tobaccocontrol/17/5/313.full.pdf

Samji HA, Jackler RK.  "Not one single case of throat irritation": Misuse of the image of the otolaryngologist in cigarette advertising. Laryngoscope 118: 415-427, 2008.
https://onlinelibrary.wiley.com/doi/epdf/10.1097/MLG.0b013e31815ad5c6