Date: 1917
Brand: Pipe
Campaign: Hospitalized Patients
Theme: Doctors Smoking
Keywords: nurse, health, woman, female, young adult, pipe, patient, hospital, service, military, army, World War I, WWII

Comment: This is an ad encourages Americans to donate funds to the Our Boys in France Tobacco Fund, one of many tobacco funds for World War I soldiers. In 1917, the New York Times listed the Our Boys in France Tobacco Fund alongside the Belgian Soldier s Tobacco Fund and the Evening Sun Tobacco Fund as war charities with satisfactory accounts. By the next year, an article in the New York Times quoted a woman in charge of An Army Girl s Transport Tobacco Fund as saying that there are hundreds of patriotic American societies, clubs, and individuals who are raising funds for smoke comforts of our soldiers. Clearly, funds like this were common, speaking to the widespread prevalence and apparent acceptance of smoking. This particular ad portrays smoking as a healing tool, as the injured soldier, unable to use his broken arm, looks up with appreciation at the nurse lighting his pipe.

Hospitalized Patients

Many tobacco ads featured injured, hospitalized patients receiving tobacco products which supposedly cured them, healed them, or provided them with relief. Though this association between cigarettes and healing was not always stated explicitly, it was always implied through thoughtful strategy. When a doctor or nurse provided the patient with the product, it was given even more of a medicinal connotation.

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