Date: 1914
Brand: Fatima
Manufacturer: Liggett & Myers Tobacco Company
Campaign: Fatima
Theme: Early Orientalist
Keywords: Female, Luxury
Quote: All America is now smoking this pleasing 'Turkish Blend' must be that it gives better satisfaction. Have you had the pleasure?



In the early 1900s, manufactures of Turkish and Egyptian cigarettes tripled their sales and became legitimate competitors to leading brands. Liggett & Myers Fatima cigarettes, named after the common first name for Arabic women, was one of many cigarettes developed at this time which received wide success. The pack art featured a veiled woman, the Turkish crescent moon with stars, and the iron cross, the symbol of the Ottoman empire. Advertising for Fatima was discontinued during the Great Depression. The cigarette received a modern makeover after WWII, becoming a King Size cigarette to compete with other popular brands of the era. It was phased out in the 1980s.

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