Date: 1914
Brand: Fatima
Manufacturer: Liggett & Myers Tobacco Company
Campaign: Fatima
Theme: Early Orientalist
Keywords: Female, Luxury
Quote: All America is now smoking this pleasing 'Turkish Blend' must be that it gives better satisfaction. Have you had the pleasure?

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Fatima

In the early 1900s, manufactures of Turkish and Egyptian cigarettes tripled their sales and became legitimate competitors to leading brands. Liggett & Myers Fatima cigarettes, named after the common first name for Arabic women, was one of many cigarettes developed at this time which received wide success. The pack art featured a veiled woman, the Turkish crescent moon with stars, and the iron cross, the symbol of the Ottoman empire. Advertising for Fatima was discontinued during the Great Depression. The cigarette received a modern makeover after WWII, becoming a King Size cigarette to compete with other popular brands of the era. It was phased out in the 1980s.





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