Date: 1930
Brand: Ducky Wucky
Manufacturer:
Campaign: Your Adam's Apple
Theme: For your Throat
Keywords: Female, Throat, Irritation, Pure
Quote: Consider your Knee Cap!, Don't Rasp Your Wife's Throat with Harsh Irritants, Reach for a Hatchet Instead, They're Hash Browned, Purified by Hot Air and Advertising Rays

Comment: This spoof ad pokes fun at contemporaneous Lucky Strike advertisements. It hawks Ducky Wucky cigarettes, rather than Lucky Strikes. Rather than being toasted, they are hash browned and purified by hot air and advertising rays. This latter comment indicates that the spurious health claims made by Lucky Strike were transparent to some.





Your Adam's Apple

This series of Lucky Strikes ads ran from May to October of 1931 and featured images of beautiful female starlets. The celebrities reached for their throats while claiming that Lucky Strike expels harsh irritants. The ads urged consumers to consider your Adam s Apple!! which indicates that though women endorse the product, the ads may be targeting men; however, the ad defines Adam s Apple as the larynx, containing the vocal cords, which indicates that Lucky Strike may consider this appeal to target both genders. An arrow pointing to the woman s throat claims that Luckies are always kind to your throat. Most ridiculously of all, the copy text claims that the harsh irritants in cigarettes are somehow miraculously removed during the toasting process; when the irritants are removed, Lucky Strike supposedly sells the irritants to manufacturers of chemical compounds.






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