Date: 1931
Brand: Lucky Strike
Manufacturer: American Tobacco Company
Campaign: Your Adam's Apple
Theme: For your Throat
Keywords: Female, Throat, Irritation, Pure
Quote: Everyone has a Adam's Apple- every man every woman has one. Touch your Adam's Apple with your finger. You are actually touching your larynx- this is your voice box it contains your vocal chords. When you consider your Adam's Apple, you are considering your throat your vocal chords.

Comment: The woman featured in this ad is Babs Shanton (1912-??). Shanton was one of the Ziegfeld Follies performers in the late 1930s. She performed with the Lucky Strike Dance Orchestra, also known as The Hit Parade Variety Show. The ad was printed in many journals, including TIME magazine. A letter to the editor of TIME read: Sirs: To many a reader of TIME, by far the most attractive item in the May 21 issue was an excellent photograph of the brown-eyed, attractive Lucky Strike girl which graced the back cover. In the minds of some such readers arose the question: Did the Scot Tissue Towels ad on p. 53 employ the same model? The response to the question was a resounding yes, and explained that Shanton was a model for the John Robert Powers agency. Shanton traveled to the United States from Puerto Rico at the age of 10, arriving in Ellis Island in 1922.





Your Adam's Apple

This series of Lucky Strikes ads ran from May to October of 1931 and featured images of beautiful female starlets. The celebrities reached for their throats while claiming that Lucky Strike expels harsh irritants. The ads urged consumers to consider your Adam s Apple!! which indicates that though women endorse the product, the ads may be targeting men; however, the ad defines Adam s Apple as the larynx, containing the vocal cords, which indicates that Lucky Strike may consider this appeal to target both genders. An arrow pointing to the woman s throat claims that Luckies are always kind to your throat. Most ridiculously of all, the copy text claims that the harsh irritants in cigarettes are somehow miraculously removed during the toasting process; when the irritants are removed, Lucky Strike supposedly sells the irritants to manufacturers of chemical compounds.






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