Date: 1931
Brand: Lucky Strike
Manufacturer: American Tobacco Company
Campaign: Your Adam's Apple
Theme: For your Throat
Keywords: Female, Throat, Irritation, Pure
Quote: Eve started it and the daughters of Eve inherited it. Eve gave Adam the apple, and it seems that Adam must have passed it on. For every man and every woman has an Adam's Apple. It is your larynx your voice box containing your vocal chords Don't rasp your throat with harsh irritants- Reach for a Lucky instead Be careful in your choice of cigarettes.

Comment: The woman featured in this ad is Virginia Cross, one of the Ziegfeld Follies performers in the early 1920s. She performed with the Lucky Strike Dance Orchestra, also known as The Hit Parade Variety Show.

Your Adam's Apple

This series of Lucky Strikes ads ran from May to October of 1931 and featured images of beautiful female starlets. The celebrities reached for their throats while claiming that Lucky Strike expels harsh irritants. The ads urged consumers to consider your Adam s Apple!! which indicates that though women endorse the product, the ads may be targeting men; however, the ad defines Adam s Apple as the larynx, containing the vocal cords, which indicates that Lucky Strike may consider this appeal to target both genders. An arrow pointing to the woman s throat claims that Luckies are always kind to your throat. Most ridiculously of all, the copy text claims that the harsh irritants in cigarettes are somehow miraculously removed during the toasting process; when the irritants are removed, Lucky Strike supposedly sells the irritants to manufacturers of chemical compounds.

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