Date: 1932
Brand: Old Gold
Manufacturer: P. Lorillard
Campaign: Pseudoscience
Theme: Scientific Authority
Keywords: Female, Pure
Quote: Old man science plays no favorites. It's merit that counts with him. He has found the finer and purer tobacco quality of Old Gold, just as he tells the purity of pure gold!



In the first half of the twentieth century, popular faith in medicine was exploited by a series of tobacco industry-sponsored research and surveys which made its way into cigarette advertising. In this era, before the coming of the atomic bomb, little of today s cynicism existed concerning the abilities of science to overcome societal problems. To take advantage of this popular sentiment, the industry sponsored research institutes and scientific symposia, many of which amounted to little more than propaganda based upon dubious methodology. Health claims were then made on the basis of these so-called studies, as when Chesterfields were advertised in 1952 under the assertion that Nose, throat, and accessory organs [were] not adversely affected after a six-month period of medical observation (including X-rays) by ear, nose, and throat specialists.

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