Date: 1944
Brand: Philip Morris
Manufacturer: Philip Morris
Campaign: Pseudoscience
Theme: Scientific Authority
Keywords: Male, Throat, Irritation
Quote: The truth about irritation of the nose and throat due to smoking.

Comment: Philip Roventini, was better known as Johnny Philip Morris in the 1930 s. He was 22 years old at the time he first appeared in a Philip Morris Tobacco ad and radio shows. He worked at Hotel New Yorker as a bellhop. He grew to be 43 inches tall as a result of having a pituitary gland disorder.


In the first half of the twentieth century, popular faith in medicine was exploited by a series of tobacco industry-sponsored research and surveys which made its way into cigarette advertising. In this era, before the coming of the atomic bomb, little of today s cynicism existed concerning the abilities of science to overcome societal problems. To take advantage of this popular sentiment, the industry sponsored research institutes and scientific symposia, many of which amounted to little more than propaganda based upon dubious methodology. Health claims were then made on the basis of these so-called studies, as when Chesterfields were advertised in 1952 under the assertion that Nose, throat, and accessory organs [were] not adversely affected after a six-month period of medical observation (including X-rays) by ear, nose, and throat specialists.

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