Date: 1929
Brand: Lucky Strike
Manufacturer: American Tobacco Company
Campaign: Instead of a Sweet
Theme: Keeps you Slim
Keywords: Female, Weight
Quote: To keep a slender figure no one can deny

Comment: Launched in 1928, this highly successful campaign targeting women was eventually derailed by threats of litigation from the candy industry. The tobacco industry later promoted candy cigarettes . The firm which marketed Lydia Pinkham s (1819 1983) Vegetable Compound was a pioneer in marketing to women. They coined such unforgettable slogans as a baby in every bottle. The 1891 Pinkham slogan Reach for a Vegetable Instead of a Sweet has been cited as the inspiration for the Hill/Lasker 1928 slogan Reach for a Lucky Instead of a Sweet.

Instead of a Sweet

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